How brands can sound authentic with their influencer content? image

Insights

How brands can sound authentic with their influencer content?

Monday, 01 Mar 21

In the world of influencer marketing, we often use the buzzword - authenticity. And the hype is uncalled for either.

How a brand can shortlist the right influencers for their influencer marketing campaign? image

Insights

How a brand can shortlist the right influencers for their influencer marketing campaign?

Wednesday, 24 Feb 21

The kind of influencers you work with can make or break your influencer marketing campaign. Here is how to choose the right ones to maximize the success of your campaign.

All you need to know about ASCI's guidelines for influencers image

Insights

All you need to know about ASCI's guidelines for influencers

Tuesday, 23 Feb 21

The Advertising Standards Council of India released a new set of guidelines for posting sponsored digital content. Here are the key highlights from the draft.

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Insights

Working with Macro-Influencers

Monday, 22 Feb 21

Who are macro-influencers, why your brand should consider working with them, and how to reach out to them?

Why use Instagram Reels in your Influencer Marketing Campaigns? image

Insights

Why use Instagram Reels in your Influencer Marketing Campaigns?

Wednesday, 17 Feb 21

All you need to know about Instagram’s new feature and why your brand should consider integrating Reels content in your influencer marketing strategy.

The Winkl Podcast - India’s only influencer marketing podcast image

Insights

The Winkl Podcast - India’s only influencer marketing podcast

Tuesday, 16 Feb 21

Introducing our very own podcast on influencer marketing news, trends, market analysis, and the creator economy.

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Insights

What is the difference between an influencer and brand ambassador

Monday, 15 Feb 21

Many marketers use these terms interchangeably. When it comes to influencer marketing, no doubt they are quite similar but here is how to really tell them apart.

Why should small brands consider influencer marketing? image

Insights

Why should small brands consider influencer marketing?

Tuesday, 09 Feb 21

With more and more brands across the world jumping on the influencer marketing bandwagon, we often get asked whether it is a feasible option for smaller brands or businesses that are just starting out to invest in it? Let's find out..

Get up to Rs. 30 lakh for your influencer marketing efforts with fast and flexible Revenue Based Financing image

Insights

Get up to Rs. 30 lakh for your influencer marketing efforts with fast and flexible Revenue Based Financing

Thursday, 04 Feb 21

We are super excited to announce our partnership with Klub, a revenue-based financing (RBF) platform that provides skin-in-the-game growth capital to consumer brands across sectors.

Why brands should work with micro and nano-influencers image

Insights

Why brands should work with micro and nano-influencers

Friday, 15 Jan 21

Who are micro and nano influencers. How they might help you achieve your campaign goals and why you must work with them

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