Monday, 01 Mar 21
In the world of influencer marketing, we often use the buzzword - authenticity. And the hype is uncalled for either.
Wednesday, 24 Feb 21
The kind of influencers you work with can make or break your influencer marketing campaign. Here is how to choose the right ones to maximize the success of your campaign.
Tuesday, 23 Feb 21
The Advertising Standards Council of India released a new set of guidelines for posting sponsored digital content. Here are the key highlights from the draft.
Monday, 22 Feb 21
Who are macro-influencers, why your brand should consider working with them, and how to reach out to them?
Wednesday, 17 Feb 21
All you need to know about Instagram’s new feature and why your brand should consider integrating Reels content in your influencer marketing strategy.
Tuesday, 16 Feb 21
Introducing our very own podcast on influencer marketing news, trends, market analysis, and the creator economy.
Monday, 15 Feb 21
Many marketers use these terms interchangeably. When it comes to influencer marketing, no doubt they are quite similar but here is how to really tell them apart.
Tuesday, 09 Feb 21
With more and more brands across the world jumping on the influencer marketing bandwagon, we often get asked whether it is a feasible option for smaller brands or businesses that are just starting out to invest in it? Let's find out..
Thursday, 04 Feb 21
We are super excited to announce our partnership with Klub, a revenue-based financing (RBF) platform that provides skin-in-the-game growth capital to consumer brands across sectors.
Friday, 15 Jan 21
Who are micro and nano influencers. How they might help you achieve your campaign goals and why you must work with them
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