Tuesday, 05 Jan 21
Kiddopia, a learning app loved by kids, parents, and recommended by teachers in the U.S., made an entry in the Indian market in October 2020. Taking the advantage of the work from home situation and schools being closed, it quickly launched its digital-first awareness campaign integrating performance, social, content, and influencer marketing to reach its new customer base - parents and teachers.
Tuesday, 22 Dec 20
For years the brand Paragon was synonymous with only the white and blue iconic Indian bathroom slippers. With their new influencer marketing strategy, they are trying to change exactly that. Let’s find out how.
Wednesday, 25 Nov 20
Most D2C brands are not unaware of how effective influencer marketing is for generating brand awareness and even sales. Often most D2C brands partner with an agency to execute their influencer campaigns. Even then, they are often able to run only one campaign at a time. So, how did Bombay Shaving Company manage to run multiple parallel campaigns with multiple influencers, all at once, and that too by themselves? Let’s find out
Friday, 20 Nov 20
On this mental health day (10th October), we saw a lot of brands and health companies come forward to run many awareness campaigns about mental health. Future Generali, an insurance company, executed one of this year's most unique and impactful campaign of all. That too within just four days! Here is how they did it!
Tuesday, 13 Oct 20
The Beauty Co. recently executed its biggest influencer campaign with 100+ influencers to promote their new range of chocolate coffee products. The brand used Winkl’s Campaign Manager Tool to manage the campaign end to end all by itself. Here is how they did it..
Thursday, 28 May 20
Achieved 2x reach from word of mouth shares from audience compared to reach from influencers
Thursday, 14 May 20
Influencer marketing has seen a meteoric rise in the recent past and many marketers have leveraged it...
Monday, 04 May 20
Given the grave situation the world is in, it has become critical for health organizations across the...
The initial idea began to spread a simple yet powerful message of a ‘Smile’
A deep dive into how we hacked the influencer psyche to get 2 million impressions for free!As a platf...
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